It’s a Performance, Not a Conversation: Capitalizing on Media Attention
/Fraud examiners are frequently asked to conduct interviews, pilfer through written and online data, and sometimes give expert testimony. They are rarely asked to give a short media performance. Although a performance is exactly what anti-fraud professionals need to do when working with the media, according to Katherine McLane, founding partner of The Mach 1 Group in Austin, Texas. “A good interview is never a conversation; it is a performance,” McLane said. “It takes time and skill and training to master the art.”
Read More






