Inside the Fight Against Deepfakes

How do experts spot a deepfake? During his keynote at the 37th Annual ACFE Global Fraud Conference, AI and deepfake detection expert Dr. Hany Farid gave attendees an inside look at the forensic techniques used to identify manipulated images, videos and audio.

Farid explored the growing capabilities of generative AI, the risks posed by emerging technologies like agentic AI, and the reality that humans are often not as good at detecting fake content as they think. His message for fraud fighters: while deepfakes may not disappear, organizations can make bad actors work harder. As he put it, “You don’t eliminate it. You just make it more painful, more time consuming, more risky, more difficult, more skilled.”